Keep it Simple

Make your message clear and precise on your web site.
Faster downloading of your web site, if it takes too long for a site to load, people will move on.
A cleaner look will be easier to read and will have good visual presentation.
Make your web site easy to use, clear message so people don't have to think about what to do.
Make business logos bold and easy to read.
Avoid using music on your website. Not everyone has the same taste, and some find it annoying enough to move onto other websites.

Colour sets the mood of the web site.
Use contrasting colours for readability. Colour can make things harder or easier to read. Dark on light or vice versa is best.
Only use 2 or 3 colours on a web page to make it easy on the eyes and make it a clean, interesting colour palette.
Keep backgrounds a solid colour or a simple light coloured tile to increase downloading time.

Always plan your web site layout on paper first before designing on computer. Know what you want your web site to accomplish.
No more than 4 computer screens vertically per page.
Don't make the web page scroll horizontally.
Make the web site easy to navigate.
Put only very important information in boxes.
Have all your web pages connected for manageability.
You should have your email address available on every web page with a contact email or contact us button.
Make sure there are no broken links.

Use readable fonts. Some fonts are confusing to the eye. Save fancy fonts for business logos.
Don't center large amounts of text on the web page.
Avoid using blinking text.
Always proofread for errors, leave your work for awhile and proofread again to make sure!